Omar Abedin is currently the Chief Marketing Officer (CMO) at Graana Group of Companies. Having worked in multiple geographies over the past 28 years (USA, Canada, Saudi Arabia, UAE and Pakistan), he has built an in-depth knowledge of brand strategy, communication design, team building, innovation and business P&Ls, across many industries, ranging from FMCG, consumer electronics, FinTech, media agency, real estate and tech start-ups.

His experience ranges from starting out as Product Manager for Philips in 1992 to serving as the CEO of Starcom Mediavest in 2017-18. He has served in various capacities with increasing responsibilities at Reckitt Benckiser, Johnson & Johnson, Novartis Consumer Health, Al Etihad Credit Bureau, and lately, as the Director Marketing at Careem Pakistan.

His entrepreneurial efforts include co-founding the Middle East’s first battery replacement service, 800Battery, and recently launched PakTekHub.com to bring the start-up community and ecosystem in Pakistan together.

The goal of the published author of ‘Building Brand YOU!’ is to help transform Graana Group of Companies into a synonym for transparency, safety and reassurance, and drive disruption in the real estate sector across Pakistan.

A BBA and MBA graduate from IBA Karachi, Omar also holds a Social Media specialisation from Northwestern University, and Digital Media Marketing specialisation from University of Illinois at Urbana-Champaign.