Vanitha graduated with a Bachelor in Law degree and started as a Business Law Lecturer for undergraduate programs. Having an interest in creative writing, she took on a short contractual stint as the Managing Editor for a travel magazine thereafter.
She later expanded her portfolio to include PR and Communications into the fold & founded AdMy Concepts,15 years ago. While based in Malaysia, the company has serviced clients around the world such as Mercedes-Benz, BMW, McLaren, Bell&Ross, Hugo Boss, Dior, NARS, Sephora, Bang&Olufsen, Merck Pharmaceuticals, Hasanah Foundation, Star Development, SingEx, Malaysia Fashion Week, New Zealand Fashion Week and Gangnam Beauty Korea.
Vanitha is also passionate about social issues and has created a web series called Raw&Uncut addressing unspoken issues such as mental health, cancer, colourism, gender equality and many more.
During the pandemic, she transformed her portfolio to include Social Media Consultancy, for clients like Pantai Hospital KL, Putrajaya Night Run 2021 and Norwex Malaysia.
Currently, Vanitha is Secretary & PR Team Leader at Mind the Gap, an NGO built on compassion to help bridge the gap between the heartfelt givers and those who have fallen through the gap.