A music producer turned marketer and entrepreneur, Reuben fuses creativity and logic to help individuals and companies achieve growth with marketing. In addition to helping companies like TNB Malaysia, Sony, Capitaland, and Media Prima Digital, as an educator, Reuben teaches growth marketing at LEAD and shares marketing and business ideas on his blog.

As an entrepreneur, he runs Cat Studio, one of the biggest music and dance school in Penang, and Audio Mentor, an online publication on music production with readership from around the world.