Nurul is a graduate of University of Melbourne and was formerly auditor in KPMG and PETRONAS prior to setting up her own business. As MDEC eUsahawan Master Trainer, HRDF Certified Trainer and Facebook Blueprint Certified Trainer, she has trained over 2,200 people in advancing the nation's agenda to get more Malaysian businesses to adopt digital marketing in their business. She actively volunteers in NGOs, currently serving as Malaysia Youth Council Vice President and Chairman of JCI Malaysia Secretariat Committee.