Have you ever hit rock-bottom in life? Well, that was the beginning of Ian Lai’s journey as a Branding Coach.

Ian has 23 years of experience in branding & design since graduating from an art college. In 2003, he co-founded a branding consultancy with clientele such as Nestlé, Nescafé and Milo.

But in 2009, he lost everything in the business he invested 7 years in and left with nothing – No income; No clients; No confidence. But he saw something in a simple word while reading – Impossible. By adding an ’ – it becomes I’mPossible. That moment gave him the spark he needed to restart everything.

In 2010, Ian founded BrandtalksAsia. Now, as a passionate branding practitioner and a trainer, Ian’s aim is to transform 1 million lives with the power of Branding.

His clients include Lazada, Crocs, Yeo’s, AXA Affin Life Insurance, Prudential, UOB, IGB Berhad and many more.