I'm thrilled to be part of MoneyLion as the Director of Lifecycle, overseeing every delightful twist and turn of our customers' journeys – from their exciting onboarding to their continued loyalty and beyond. My career journey started as a data scientist, which has made me keenly attuned to the importance of cherishing and safeguarding our customers' data. As a founding member of the innovative MoneyLion marketing analytics and lifecycle team, we've harnessed the magic of customer behavioural insights to craft a seamless lifecycle strategy. This strategy, powered by data and AI, ensures that we serve up spot-on communications and recommendations at just the right moments. The end game? Elevating customer retention and lifetime value to new heights. Let's embark on this data-powered adventure together!