Christopher Tock is the Founder of BetterWork AI, specializing in AI-driven digital transformation and owns award-winning agencies like SocialGrooves.com and CauseEffect.asia. Notably, he spearheaded Alibaba's Double 11 campaign across Malaysia, Singapore, and Australia in 2018, driving $30.8 billion in sales and earning a Marketing Excellence Award. With a BSc from Imperial College and management certification from Cambridge, Chris serves on Asia School of Business's Advisory Council and is a sought-after international speaker. He has collaborated with global brands like Bytedance and Lenovo. Boasting 16+ years in communications and technology, Chris offers strategic counsel to executives, excelling in corporate reputation and crisis management. Accolades include Top 40 Under 40 and 100 Most Inspirational LinkedIn Icons in Malaysia. Passionate about nation-building and leadership, he's committed to creating a #betterMalaysia through thought leadership in AI.