Cheelip is a hybrid creative leader who has successfully helmed creative agencies in markets as diverse as Singapore, Malaysia, Vietnam, Indonesia, Japan and China. As Regional Chief Creative Officer, he drives Lion and Lion Digital Group’s creative and digital transformation in Asia.

Cheelip has won multiple advertising awards such as CLIO Awards, One Show, One Show Greater China, Cannes, Communication Arts, The Work, ADFEST, Spikes, AdStars, Global Best Digital Advertising Awards, London International Awards, ROI Awards, China International Advertising Awards, Red Dot Design Awards, IAI International Advertising Awards, and EFFIES, just to name a few. He also created a Guinness World Record for his digital activation for Didi App in China.

In 2018, Cheelip was named by Campaign Asia as a Digital A-list Achiever in Greater China for his achievements as a creative and digital innovator. He has also been a juror at one of the most global creative award shows, including Cannes Lions.