Allan Phang is the Regional Head of Marketing and PR at EVOS Esports, the leading esports organization in Southeast Asia.
EVOS Esports has raised a total of US$16.4M investment to-date, and currently manages 160 gaming influencers exclusively and partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers, over 62 million Instagram followers, and over 350 million views per month across Southeast Asia.
Before joining EVOS Esports, Allan was the Head of Esports at AirAsia, tasked by the co-founders Tan Sri Dr. Tony Fernandes (AirAsia Group CEO) and Datuk Kamarudin Meranun (AirAsia Chairman) to spearhead AirAsia Esports strategic initiatives.
His previous esports marketing campaigns garnered global coverage; invited as a keynote speaker in TEDx Talks and esports and digital conferences in New York, Hollywood, Miami, University of California Irvine, France, China, Thailand, Indonesia, Australia, Japan, Malaysia, Singapore, South Korea and Abu Dhabi.
Allan's esports marketing campaign was highlighted as a success story and case study in WFA World Federation Advertisers - Esports Special Report and Newzoo, a market intelligence firm.