Aarohi Surya is the co-founder and CMO at Yalla Veggie, a plant-based food-tech startup in Dubai, UAE. Prior to Yalla Veggie, Aarohi was the marketing lead of HTC, a consumer electronics company. Aarohi plays a crucial role in Brand Activation, delivering revenue for Yalla Veggie's business. Aarohi oversees channels such as Marketing, operations and channel partnerships.