Alan is currently the Chief Executive Officer at GoCar Malaysia, an on-demand car-sharing
platform with over 400 locations in 72 cities across 7 states in Malaysia, and recently the Chief
Executive Officer at GoEVcharger, an E-Mobility Operator (EMO) to provide and operate the
charging infrastructure for Electric Vehicles (EV).
During his time as Chief Operations Officer from April 2016 to September 2017, Alan paved the
way for GoCar to be part of the alternative transportation ecosystem as a first-mile / last-mile
solution by working with strategic partners and industry players to expand its location network in
Klang Valley. This includes placing GoCars at Shell stations, major airports, LRT stations,
KTMB stations, hotels, shopping malls, condominiums, office towers, and more.
Prior to this, he was the Marketing Director at MaGIC where he led and strategised the digital
roadmap to create regional awareness and engagement for MaGIC's brands, programs, and
projects across the ASEAN region. Alan was also the lead digital strategist for MaGIC
Accelerator Program Cohort 1, MaGIC Academy 2014 & 2015, and e@Stanford Programs in
partnership with Stanford University.
Apart from work, Alan is frequently sharing thoughts and giving talks as a speaker on personal
growth, marketing, entrepreneurship, urban mobility, alternative transportation, and team